Product bundle - 2 or more products that are sold together as a pre-defined set, either for customer convenience or to offer a special price. For example, a consumer electronics and video game company, The price of the bundle might be different from the total of the individual products. A bundle must contain at least two items, either the same items or different items.

A bundle will have a unique Product Detail page with a unique SKU, short description, media, and other content.

Goals:

• Average order value increase

• Sales volume increase

• Inventory waste decrease

• Saving money on promotion and distribution

• Personalized customer experience